About Us

Photo: Bad Bunny in a promotional image for his new album "Debí Tirar Más Fotos."Eric Rojas

An artist who changed the world

Bad Bunny is not just music — he is a movement. From the streets of Vega Baja, Puerto Rico, Benito Antonio Martínez Ocasio has rewritten the rules of the global music industry, bringing reggaeton and Latin trap to the world's biggest stages: Coachella, the Super Bowl, Madison Square Garden. His albums break Spotify records year after year, and his influence extends to fashion, film, and pop culture.

But beyond the numbers, Bad Bunny represents something deeper: the pride of being Latino, the freedom to break stereotypes, and the courage to be authentic in a world that often demands conformity. He inspires millions every day to embrace their identity strongly and unapologetically.

Why this collection?

The Benito Project was born from a simple truth: we are fans before anything else. Fans who get excited with every album, who sing every lyric, who feel that Bad Bunny's music speaks directly to their lives. We wanted to create something that celebrated that feeling — not as generic merchandise, but as art that pays homage to a cultural icon of our time.

Every shirt in our collection is a tribute to a moment, a song, an emotion. These are pieces designed with love, intention, and respect for the artist who inspires us.

Designed in Medellín. Made in Paris.

Behind every design is a talented creative director from Medellín, Colombia — a city that has emerged as one of Latin America's most vibrant creative hubs. With an eye trained in urban culture and a deep passion for Latin American art, our creative team transforms inspiration into graphics that speak.

Production takes place in a local workshop in Paris, France — a space committed to artisanal quality, fair trade, and sustainability. Each garment is carefully manufactured, using high-quality materials that last and feel good.

The result is a unique fusion: the creative Latin American soul of Medellín, with the quality and savoir-faire of Paris.

Two worlds, one vision.

For all lovers of Latin culture

The Benito Project is not just for Bad Bunny fans — it's for everyone who feels the vibe of Latin culture: its music, its energy, its creativity, its pride. If you've ever felt that a song changes your day, that Latin culture identifies you, and that you are proud of your origins — this collection is for you.

Welcome to our community. Welcome to the Benito Project.